Created in 1996, Maco Group has been dedicated to auxiliary materials of interior decoration for 24 years, following a business jet type development model without diversifying its business scope. Well-positioned on the Chinese market, Maco has shaped a nationwide market landscape with 31 subsidiaries, with its products applied on billions of square meters in tens of millions of homes.

Brand Value System

Development strategy: Build a trustworthy reputation externally and a strong culture internally

Brand proposition: Good quality for good life

Core value: Quality, eco-friendliness, home safety, sustainability

Brand personality: professionalism, responsibility, sincerity, ultimate excellence

Brand vision: A role model of quality, a pivotal force of industry

Brand mission: Safeguarding users’ health, contributing to the environment and building reputation for the country

Corporate Culture:

1. Protect employees’ rights and respect employees’ value

2. Deliver high-quality and environmentally-friendly products for users

3. Create a national brand

4. Adhere to legal compliance and CSR